Paperback Edition. 

As the world burns, mega-corporations are reporting record profits. How are they getting away with it? Minority Rule dives into the culture wars of our time as a deafening culture of distraction from what truly unites us. 

Ash Sarkar’s eye-opening debut book interrogates how our world is increasingly defined by inequality, insecurity, lack of community and information overload. Minority Rule chronicles the rise of identity politics on the left and right alike, and how social attitudes changed as our economic model became ever more rigged over the 2010s.

To unpick these concerns, Sarkar dives into the concept of 'minority rule’ to describe the irrational fear that minorities are trying to overturn and oppress majority populations. Interrogating this ‘fear’, Sarkar reveals how minority elites rule majorities by creating the culture wars that have taken over our politics, stoking fear and panic in our media landscape. Most crucially, Sarkar examines how our first step towards building a better future should be understanding our present and how we got here.